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CNTB issued a call for the implementation of promotional campaigns in emitting markets with strategic partners

first_imgLearn more about the call here These are the implementation of promotional campaigns in foreign markets (Austria, Belgium, Czech Republic, France, Italy, Hungary, the Netherlands, Germany, Poland, Russia, Scandinavia, Slovakia, Slovenia, Switzerland, UK), The Croatian National Tourist Board has published a call for expressions of interest for the implementation of promotional campaigns with strategic partners in 2021. Ultimately it is about co-branded media leasing campaign (online, social networks, press, poster, TV / radio, etc.) conducted by strategic partners with the support of tourist boards of all levels (CNTB, regional and local tourist boards) that will participate in the campaign. Funding for joint promotional campaigns is provided from the joint funds of all project partners, in such a way that the maximum possible share of tourist boards in the joint campaign in the media lease can be up to 50% of the cost.center_img Cooperation with the selected strategic partner aims to raise awareness of the Croatian tourism brand in the selected strategic market by targeting potential guests through joint campaigns related to the partner’s program for Croatia, and using promotional channels, tools and experience of partners in the organized travel segment. Strategic partners by invitation can be travel organizers (tour operators and carriers) with all forms of organized programs for Croatia (in air, rail, bus and ship transport) that introduce / strengthen their programs or extend the program period in the next year. last_img read more