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South African hearing app grows its reach

first_imgDownload the hearZA app and test yourself and two friends’ hearing via your smartphone. The innovation is from a South African team and is used globally.It’s a world first – a smartphone app that lets people test their hearing, says lead researcher Prof De Wet Swanepoel. The app was created by a South African research team and it is being tried all over the world. (Images supplied)Melissa JavanMore than 40,000 hearing tests have been done with a hearing app created by a South African team of researchers. The hearScreen app, provided on a smartphone, is being used in 25 countries worldwide, including Ethiopia, Australia and Guatemala.Because of its success, the South African public can now use the hearing detecting app, hearZA.Speaking on talk radio station CapeTalk, Prof De Wet Swanepoel of the department of speech-language pathology and audiology at the University of Pretoria called the hearZA app “a super computer you have in your pocket”. It helps anyone who is 16 or older to test their hearing.Why the appHearing loss is an invisible epidemic, says Swanepoel, the lead inventor of the app. According to the professor, more than three million South Africans suffer from permanent, disabling hearing loss.“Since it’s invisible, people don’t see it or appreciate the effects of hearing loss. In children it is a major reason for poor speech and language development and of academic failure as a result,” says Swanepoel.“In adults it is associated with significant socio-emotional difficulties, depression and a threefold increased risk of dementia.”Watch the hearScreen researchers talk about the social impact of the app and why people should care about hearing loss:The hearScreen appSwanepoel explains the hearScreen app is provided on a smartphone with a calibrated headphone. This is to allow an accurate hearing test from an Android smartphone according to international standards. “It is not a consumer app but is provided preloaded on specific smartphones with a headphone.”The hearScreen project started in 2013 but its beta launch was on World Hearing Day on 3 March 2016, he says. “(By beta launch) we mean that it is not the final product launch. We have launched to interested parties but based on experiences are still refining it for a final product launch in 2017.”Prof De Wet Swanepoel with five-year-old patient Keziah Maisiri.The app is used in various settings from screenings in schools, early childhood development centres and primary health care clinics, to monitoring TB patients for drug-induced hearing loss and monitoring hearing status in occupational health settings, Swanepoel explains.Outcome of the testing“Based on the geolocation captured for each test and the integrated cloud-based data solution, a text message or email can be sent to the person tested or their parents providing the test outcome and closest hearing health provider in cases of a referral.”The noise check score gives a ratio between 1 and 9. “The test provides a signal to noise ratio for an individual. In essence this is an indicator of someone’s ability to understand speech in the presence of background noise.“The app converts this to a personal hearing score that people can use to monitor their hearing over time.”Prof De Wet Swanepoel says more than 40,000 screen testings have been done worldwide using the hearScreen app.The hearZA appSwanepoel says hearZA is the downloadable Android and iOS application. The app, developed and validated by the University of Pretoria, provides every user with a free hearing test.The two-minute test, sponsored by Sivantos, Oticon and the Ear Institute, requires users to listen to simple digits in noise. Once finished, the user receives their hearing score.hearZA is released by hearScreen, which is supported by The Innovation Hub under its Maxum Business Incubator and mLab Southern Africa.This national hearing test for South Africa provides a free hearing test, says Swanepoel. “It also links patients to their closest hearing health providers based on geolocation with in-app support to make a decision regarding follow-up.”It gives everyone a three test-crediting, Swanepoel told CapeTalk.Every download includes three free test credits, which is one test per person. “After that test credits can be purchased,” says Swanepoel. “A year after the last test, a person is credited with another free test credit to monitor their hearing profile annually.”A Brand South Africa journalist downloaded the hearZA app using an Android cellphone. It was 21 megabytes to download and 0.4 megabytes to do the testing. The journalist got her hearing test results following her test.Would you like to use this article in your publication or on your website? See Using Brand South Africa materiallast_img read more

The Care and Feeding of Strategic Clients

first_imgStrategic clients require more from you than other clients. All clients are important, but your strategic clients have a different set of needs. They need you to be more engaged, and they need you to deliver greater outcomes than you would for a client that doesn’t have their same needs.CommunicationYour strategic clients require more communication. Because your relationship is deeper, they need to you to be aware of what they’re doing, and they need to know what you are doing. This isn’t just a good idea, it’s critical.You have to communicate with your strategic clients so that you understand their strategy. This is high level communication that ensures that you know where they are going, and that you are aligning the right resources to do your part. You also have to communicate much more frequently at a more tactical level, to make sure what is being delivered is working.Caring requires constant communication.ExecutionYou simply cannot retain a strategic client without being able to execute effectively. If they are strategic, they rely on what you sell to a great enough extent that you cannot fail them. The fastest way to lose a strategic account is to fail to execute.This is about outcomes. You are accountable for the outcomes you sell. The care and feeding of your strategic clients requires that you execute continuously. It’s not that you can’t have problems. It’s not that things can’t go wrong, or that you can’t hit a rough patch. You strategic clients have those same problems. It’s your ability to smooth out those rough spots and execute that allows you retain their business.Improved Performance, Yours and TheirsOver time, you have to help your strategic clients get better. Over that same period of time, you also have to get better.What you do has to help your strategic client get better at producing the results they need. You need to help them improve what they are doing. You will notice things as you execute, and those things will allow you to help them make changes, changes that improve their performance.You have to get better too. As you work together, you have to get better at delivering the outcomes you produce. As my friend, David Allen says, “The better you get, the better you better get.” It’s not enough to rest on your laurels. Or to believe your contract secures your relationship.New Value, New OutcomesBut wait. There’s more.The value that you created when you helped your strategic client understand their world and that led them to choose you is just the beginning. The value that you created as you executed is what allowed you to build the relationship. This is necessary, but not sufficient.From quarter to quarter and year to year, you have to create new value. You have to generate new ideas and new initiatives that take things up another level, that generate new outcomes. Some of these ideas and initiatives will be small, and some will be transformative. Sometimes the small ideas are what allow you to see the greater ideas. They are all important.The care and feeding of your strategic clients has always been about creating value. Essential Reading! Get my first book: The Only Sale Guide You’ll Ever Need “The USA Today bestseller by the star sales speaker and author of The Sales Blog that reveals how all salespeople can attain huge sales success through strategies backed by extensive research and experience.” Buy Nowlast_img read more

Creamline rallies past Perlas to sweep PVL elims

first_imgChurch, environmentalists ask DENR to revoke ECC of Quezon province coal plant National Coffee Research Development and Extension Center brews the 2nd National Coffee Education Congress Trump strips away truth with hunky topless photo tweet Lacson: SEA Games fund put in foundation like ‘Napoles case’ Valdez is in Japan with the national team as they prepare for the Southeast Asian Games and AVC Asian Women’s Volleyball Championship. Francesca Raqraquin put up a game-high 23 points to lead the Cool Smashers while Vargas and Pau Soriano added 16 and 12 points, respectively.Kathy Bersola led the Perlas Spikers with 22 points.ADVERTISEMENT View comments Sports Related Videospowered by AdSparcRead Next A loss to Bali Pure in its match against Pocari Sweat will ensure BanKo Perlas of at least a playoff for the fourth spot.Rosemarie Vargas capped off Creamline’s furious 21-9 rally with an off-the-block kill to finish the match and preserve the Cool Smashers’ perfect card. FEATURED STORIESSPORTSSEA Games: Biñan football stadium stands out in preparedness, completionSPORTSPrivate companies step in to help SEA Games hostingSPORTSWin or don’t eat: the Philippines’ poverty-driven, world-beating pool stars“We always tell our players to calm their nerves because this is a no-pressure game for us,” said Creamline assistant coach Oliver Almadro who reserved a semifinals slot since it etched a 5-0 record. “Coach Tai, however, told us to win the game.”“This sweep just shows how talented our players are and we just don’t depend on Alyssa [Valdez], she’s our leader but other players are capable of stepping up.” FEU Auditorium’s 70th year celebrated with FEU Theater Guild’s ‘The Dreamweavers’ MOST READcenter_img Lastimosa, Mallari team up as NLEX rises to 4-0 DILG, PNP back suspension of classes during SEA Games Robredo should’ve resigned as drug czar after lack of trust issue – Panelo Ethel Booba on hotel’s clarification that ‘kikiam’ is ‘chicken sausage’: ‘Kung di pa pansinin, baka isipin nila ok lang’ LATEST STORIES Robredo: True leaders perform well despite having ‘uninspiring’ boss PLAY LIST 02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games Creamline Cool Smashers. Photo by Tristan Tamayo/INQUIRER.netCreamline entered the semifinal stages of the Premier Volleyball League Open Conference with an immaculate slate after capping off its elimination round campaign with a come-from-behind win over BanKo Perlas, 21-25, 25-22, 26-24, 28-26, Sunday at Filoil Flying V Centre.The Cool Smashers ended the preliminary stages with a 7-0 record while the Perlas Spikers (3-4) moved to the brink of elimination. ADVERTISEMENT Don’t miss out on the latest news and information. last_img read more