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Influencer marketing expert boosts AffiliateFEST agenda

first_img Scout Gaming rolls out €1m fantasy Premier League prize pool July 27, 2020 StumbleUpon Related Articles Share Submit XLMedia feels strain of Google deranking July 23, 2020 Share Affiliate Insider has promised to keep “affiliate entrepreneurs ahead of digital disruption” after securing Influencer CEO Ben Jeffries as a keynote speaker for AffiliateFEST 2018.The fourth edition of AffiliateFEST is being held at Hilton Olympia on Wednesday 19 September, alongside the Betting on Sports Week in London (18-21 September).At just 22 years of age, Jeffries has already become an undisputed leader in influencer marketing having developed cutting edge techniques and technologies for Influencer, a company he founded alongside YouTube sensation Caspar Lee.Influencer is an AI-driven, SaaS platform, allowing brands to manage influencer marketing campaigns from start to finish. The brands can connect with the most influential content creators on social media, having reviewed their analytics and follower demographics to make sure they are perfect for both their brand and campaign.Jeffries’ keynote session will explore influencer marketing as an acquisition medium and help affiliates to understand the value that this can bring to their sites as a new form of online marketing, which is on the rise but yet to find its fit within the affiliate channel. The content will help #AffiliateFEST2018 delegates to better understand how they can implement the concept to increase brand reach and promote acquisition.“I am excited to be speaking at this year’s AffiliateFEST,” said Jeffries. “There is such a strong relationship between affiliates and influencer marketing, which I don’t feel has been explored to its fullest yet.“Factor in iGaming and you have three of the biggest industries of the moment. I’m looking forward to talking to people about the synergy between these three industries, and the best and most mutually beneficial way to harness it.”Affiliate Insider CEO Lee-Ann Johnstone added: “We’re thrilled to have Ben and Influencer join us at this year’s Bootcamp to teach our delegates about how influencer marketing is impacting the affiliate channel.“AffiliateFEST is designed to keep affiliate entrepreneurs ahead of digital disruption so it’s vitally important our bootcamps are delivering the latest insights in an ever-changing landscape. Innovation and skills development is at the forefront of all that we do to support revenue growth in this channel for affiliates and operators alike.”As with previous AffiliateFEST editions, the focus will firmly be on providing a depth of content around digital learning, as opposed to selling and promotion of services. The agenda has been curated by Johnstone to help iGaming affiliates to growth hack their businesses through a day of intense digital learning and exclusive networking opportunities.As well as Jeffries, the list of confirmed speakers already includes RefToken CEO Jan Sammut, Miratrix Founder Nick Duddy, Harris Hagan Partner John Hagan, Mishcon Partner Nick Nocton, Scout Gaming Group Commercial Director Joakim Renman, BGO CMO Allan Turner, Blockchip COO Diana Rotaru and former Google SEO expert Fili Wiese from Search Brothers. Scout Gaming secures £6.5m through bookbuild July 17, 2020last_img read more

Alex Wood sent to Dodgers’ bullpen, as Ross Stripling takes his spot in rotation

first_img“He’s done it before and he’s really flourished in that role,” Roberts said. “We expect him to pitch leverage innings and dominate. That’s probably the main reason (for the move). And we’re going to go with five starters.”Sign up for our Inside the Dodgers newsletter. Be the best Dodger fan you can be by getting daily intel on your favorite team. Subscribe here.Wood has made only nine relief appearances (including three in the postseason) in parts of four seasons with the Dodgers. Overall in his career with the Braves and Dodgers, though, he has made 42 relief appearances (five in the postseason) and has a 2.75 ERA and 1.11 WHIP, holding batters to a .225 batting average with two home runs allowed and 59 strikeouts in 55-2/3 innings.Wood has started more games (27) and pitched more innings (148) than any other Dodgers pitcher this season. But his velocity has dropped significantly since the first half of 2017 when he consistently hit 92-94 mph while pitching his way onto the All-Star team. This year, his fastball average has dipped under 90 mph and the quality of his secondary pitches has also dropped.In his past four starts, opposing batters hit .300 against Wood with a .783 OPS. But Roberts said there is reason to think the quality of Wood’s pitches, as well as the velocity, will “play up” in shorter relief appearances.“From what’s happened in the past years – whether it be last year or two years ago – it did play up,” Roberts said. “So logic says that. We’ll see how it is in practice. I expect him to get guys out when called upon.” Cody Bellinger homer gives Dodgers their first walkoff win of season CATCHING UPOne of the Dodgers’ top prospects, catcher Will Smith, has joined the team in St. Louis. Smith is not on the 40-man roster and won’t be activated. But the Dodgers wanted him to get a taste of the big-league routine and expectations for their catchers.“He had a great year,” Roberts said of Smith, who split the year between Double-A and Triple-A, batting a combined .263 with 20 home runs and a .776 OPS.“We as an organization wanted to bring him along to see the routine, the pre-game preparation, meeting with the catchers, the pitchers, the pitching coaches – being in a big-league ballpark and seeing how the rhythm goes. So going forward next year, two years, whenever the time comes, that it kind of defuses the anxiety a little bit.”UP NEXTDodgers (RHP Walker Buehler, 6-5, 3.09 ERA) at Cardinals (RHP Jack Flaherty, 8-6, 2.92 ERA), Friday, 5:15 p.m., SportsNet LA (where available)Related Articles ST. LOUIS — The Dodgers’ bullpen will now have two displaced starting pitchers who don’t believe they belong there.Left-hander Alex Wood will move to the bullpen (joining right-hander Kenta Maeda, who moved to a relief role in mid-August). Right-hander Ross Stripling will take his spot in the rotation “for the foreseeable future,” Dodgers manager Dave Roberts said.“Alex sees himself as a starter. We do as well,” Roberts said, echoing statements that followed Maeda’s move to the bullpen. “But right now, where we’re at with the roster, there’s gotta be concessions made by a lot of people. He received it like a professional and said he would do whatever we asked. And I knew he would say that.”Wood lasted just 3-2/3 innings and was roughed up in his most recent start, a loss to the Cincinnati Reds on Monday. Roberts said Wood would not be available to pitch in relief until “Saturday or Sunday.” But he plans to use Wood “probably an inning or two at a time, but he’s going to help us pitch some big innings.” Despite his All-Star season last year, Wood opted to ditch his windup and pitch exclusively from the stretch this season. In theory, it would make maintaining his mechanics easier – there would only be one delivery to hone. Whether that has played into the decline in Wood’s stuff is not relevant now, Roberts said.“I think for the remainder of this season, the ship’s sailed on that,” Roberts said. “That might be something Honey (pitching coach Rick Honeycutt) and Alex might revisit over the winter.” How Dodgers pitcher Ross Stripling topped the baseball podcast empire center_img Fire danger is on Dave Roberts’ mind as Dodgers head to San Francisco Dodgers hit seven home runs, sweep Colorado Rockies Dodgers’ Max Muncy trying to work his way out of slow start Newsroom GuidelinesNews TipsContact UsReport an Errorlast_img read more